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	<title>Behind Brands &#187; Shell</title>
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		<title>Behind Brands &#187; Shell</title>
		<link>http://behindbrands.com</link>
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		<title>Itapemirim segue levando cultura pelo Brasil</title>
		<link>http://behindbrands.com/2010/07/29/itapemirm-segue-levando-cultura-pelo-brasil/</link>
		<comments>http://behindbrands.com/2010/07/29/itapemirm-segue-levando-cultura-pelo-brasil/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 16:28:54 +0000</pubDate>
		<dc:creator>edmurcelice</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Resultados]]></category>
		<category><![CDATA[cultura]]></category>
		<category><![CDATA[educação]]></category>
		<category><![CDATA[Ibirapuera]]></category>
		<category><![CDATA[Itapemirim]]></category>
		<category><![CDATA[Parque do Carmo]]></category>
		<category><![CDATA[Shell]]></category>

		<guid isPermaLink="false">http://behindbrands.com/?p=2298</guid>
		<description><![CDATA[O projeto Biblioteca Móvel, iniciativa da empresa de ônibus Itapemirim, segue nas estradas brasileiras levando cultura para as pessoas. Nos dias 31 de julho e 1º de agosto, a Biblioteca Móvel Itapemirim chega ao Parque do Ibirapuera, em São Paulo. Nos dias 07 a 08 de agosto segue para o Parque do Carmo, também na [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=behindbrands.com&#038;blog=5207566&#038;post=2298&#038;subd=edmurcelice&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://edmurcelice.files.wordpress.com/2010/07/onibus.jpg"><img class="aligncenter size-medium wp-image-2299" title="onibus" src="http://edmurcelice.files.wordpress.com/2010/07/onibus.jpg?w=300&h=225" alt="" width="300" height="225" /></a></p>
<p>O projeto Biblioteca Móvel, iniciativa da empresa de ônibus Itapemirim, segue nas estradas brasileiras levando cultura para as pessoas. Nos dias 31 de julho e 1º de agosto, a Biblioteca Móvel Itapemirim chega ao Parque do Ibirapuera, em São Paulo. Nos dias 07 a 08 de agosto segue para o Parque do Carmo, também na capital paulista.</p>
<p>Esse movimento da Itapemirim dá acesso gratuito a mais de mil livros de diversas áreas de interesse, onde o público pode participar também de atividades lúdicas. O horário de funcionamento da Biblioteca será das 9h às 17h.</p>
<p>O projeto, criado pelo Grupo Itapemirim desde 2005, é uma biblioteca circulante, estruturada em um ônibus adaptado e tem como objetivo promover o incentivo à leitura e a disseminação da informação para os mais diversos públicos: adultos, jovens, crianças, moradores de centros urbanos, periferias e zonas rurais. O <em>know-how</em> das empresas do Grupo Itapemirim, principalmente no setor de transporte rodoviário de passageiros e de cargas, sustenta a manutenção do projeto e ainda garante toda a logística de funcionamento da biblioteca em todo o Brasil.</p>
<p>A unidade da Itapemirim viaja por todo o Brasil desde outubro de 2005 e já atendeu 140 mil pessoas, com visitas em dezenove estados brasileiros, percorrendo pouco mais de 65 mil quilômetros.</p>
<p>A marca Shell tem um ônibus que faz o mesmo trabalho.</p>
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		<title>A evolução da logomarca da Texaco</title>
		<link>http://behindbrands.com/2009/04/06/a-evolucao-da-logomarca-da-texaco/</link>
		<comments>http://behindbrands.com/2009/04/06/a-evolucao-da-logomarca-da-texaco/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 21:05:08 +0000</pubDate>
		<dc:creator>edmurcelice</dc:creator>
				<category><![CDATA[História das marcas]]></category>
		<category><![CDATA[Estados Unidos]]></category>
		<category><![CDATA[Gasolina]]></category>
		<category><![CDATA[Marca]]></category>
		<category><![CDATA[Petróleo]]></category>
		<category><![CDATA[Shell]]></category>
		<category><![CDATA[Texaco]]></category>

		<guid isPermaLink="false">http://behindbrands.com/?p=475</guid>
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		<title>A evolução da marca Shell</title>
		<link>http://behindbrands.com/2009/02/06/a-evolucao-da-marca-shell/</link>
		<comments>http://behindbrands.com/2009/02/06/a-evolucao-da-marca-shell/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 16:50:06 +0000</pubDate>
		<dc:creator>edmurcelice</dc:creator>
				<category><![CDATA[História das marcas]]></category>
		<category><![CDATA[Evolução]]></category>
		<category><![CDATA[Marcas]]></category>
		<category><![CDATA[Petróleo]]></category>
		<category><![CDATA[Shell]]></category>

		<guid isPermaLink="false">http://behindbrands.com/?p=288</guid>
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