12 Apr 2012 Leave a Comment
in Branding, Movimentos Tags: Brisbane, Call To Dispense, Continental Cup-a-Soup Sensations, JCDecaux, Melbourne, Mindshare, Sydney, Unilever
22 Mar 2012 Leave a Comment
in Branding Tags: eBay, eBay Fashion Gallery, JCDecaux, Market Street, QVB, Sydney
21 Jun 2011 Leave a Comment
in Branding Tags: Energy Drink, Mother, New South Wales, Smart, Sydney, The 8 Ingredients
12 May 2011 Leave a Comment
in Branding Tags: Cadbury, Carat, Dairy Milk Mousse Chocolate, Saatchi & Saatchi, Sydney
05 May 2011 Leave a Comment
in Branding, Movimentos Tags: Clemenger BBDO, New brand identity, repositioning, Sydney, Virgin Australia
A Beautiful Contradiction
31 Mar 2011 Leave a Comment
in Branding, Movimentos Tags: A Beautiful Contradiction, Austrália, CT 200h hatch, Lexus, Saatchi & Saatchi, Sydney
Com o slogan ” A Beautiful contradiction”, a Lexus lança uma nova campanha na Oceania, desta vez para o seu novo CT 200h hatch de luxo híbrido
Criado pela Saatchi & Saatchi de Sydney, a campanha tenta transmitir duas personalidades ao automóvel: ecológica e esportiva.
Além do comercial, a campanha segue para mídia impressa, online, outdoor e ponto-de-venda.
